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Web Site Promotion

Content and Rankings
Your site content and how it is ranked in the search engines are always going to be closely linked. An understanding what bots can see can go a long way to improving that ranking of yours.  Sun 3rd Mar, 2002

Google AdWords
Google are fairly new to the pay for placement scene, but their new program is sure to make a few of the pay per click search engines take notice. Is this the shape of things to come?  Wed 15th May, 2002

It's all in the Name
The domain you use for a particular site can have a huge impact in the way that humans and search engine spiders perceive it, so how do you choose one?  Sun 3rd Mar, 2002

Link Popularity
Some techniques used to improve link popularity can actually do more harm than good, while others are a waste of time. So just what is worth doing?  Sun 3rd Mar, 2002

Articles for Promotion
One of the arguments made against writing articles for other sites and ezines is that they are only a short-term way of getting traffic to your site. Just how effective are articles as a promotional tool?  Tue 14th May, 2002

Real Visitors are Human!
When you embark on a new promotional campaign for your site it is easy to forget that the majority of your visitors are human. Real visitors and robots are not the same!  Sun 19th May, 2002

Power of Paris Hilton
How Derek Vaughan discovered that a few choice words in a seemingly innocent press release could bring in more visitors than he was hoping for. Some keywords are real crowd pullers!  Mon 29th Dec, 2003

Expiring Domain Names
Each day 20,000 plus domain names expire and become available for anyone to register. This is valuable if you are seeking a domain to help you boost your traffic, or are looking to resell the names for a profit.  Sat 13th Dec, 2003

Content on Demand
wouldn't it be nice if you didn't need to update your site to improve your search engine visibility? With the right web service and script to utilise it, you can create new content on demand with minimal effort.  Wed 28th Jan, 2004

Forget the Search Engines
Trenton Moss goes against the grain and explains why you needn't go wasting your time registering your site to the search engines - and what you can do while you wait for your site to be indexed.  Wed 24th Mar, 2004


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