Using Google AdWords
- Building Keyword Lists
- This series by Derek Vaughan explores how to get the most out of your Google AdWords account. In this first part we discover how to build a great list of keywords to help you target the traffic you want. Tue 25th May, 2004
- Creating Compeling Copy
- Learn the secrets of how to make the most out of your AdWords copy, from optimising the text to match the search terms to sending your visitors to the right page for each advert... one size does not fit all! Tue 25th May, 2004
- Target Interested Visitors
- Once you've set up your adverts you might find that it is difficult or expensive to maintain a prominent positition. Here Derek shares his tips for getting the most from your AdWords account, from targetting the right visitors to getting the most for your money. Tue 25th May, 2004
- Tracking and Results
- So you've got everything up and running and have optimised your campaigne, now all that's left to do is find out how each of the keywords are performing and to weed out those that are wasting your money. Tue 25th May, 2004